Imagine if you will, 3 eight ounce glasses represent your websites.
You have 8 ounces of water. This water represents your web traffic, people who are looking for your services.
Now equally pour that water into those 3 glasses.
You'll barely have any water in each glass. Google sees those glasses aka websites and says, "meh, not that great." And passes on the ranking, showing other websites will full traffic.
Take away two glasses and pour that water into one glass. Now your glass is FULL and it looks good. Google sees your glass aka website and says, "Sweet! This is a popular website, look at all that water aka traffic, let's show it to everyone because it's obviously awesome."
This is what happens when you dilute your traffic over several websites, even IF your content is unique... you could risk losing rather than gaining.
More traffic to a website gives Google and other search engines a message that your site is popular and thus deserving of a higher ranking. So we suggest you make this decision carefully. Ideally, one highly performing website is best.
Now, let's talk about what constitutes a website for a second...
Is your facebook page a website? No.
Is your Business hub on Pinterest a website? No.
Is your Google My Business landing page a website? Sort of.
Most of these are account pages that link back to your site. The only tricky page among those is the Google My Business landing page, because it is a domain that you own. Just make sure your content is as unique as possible and clearly tell potential clients where your official website is. You can also go into your domain DNS settings and redirect your GMB landing page traffic to your main website.
Have a question? Contact us.